What we do
We are the leading independent charity and strategic commissioner of gambling harm research, education, support and treatment across Great Britain. Find out more about the work we do and the people behind it.
Our work
Our strategic vision
Our strategy is based on an understanding of the population's needs and informed by the evidence of what works and the voices of people with lived experience.
Lived experience community
We’re proudly committed to the lived experience community, and we make sure that their expertise and perspectives are part of everything we do.
Commissioning
We work closely with stakeholders to determine evidence-based priorities, allocate resources, and commission a range of services and programmes.
News
Read the latest news to find out what we’re doing to help keep people safe from gambling harms.
Events
Our events share the latest developments and findings on work to reduce and prevent gambling harms.
Our videos
Our videos can help you learn more about our work and how we’re helping people with gambling harms.
About us
GambleAware is the leading independent charity and strategic commissioner of gambling harm education, prevention, early intervention, and treatment across Great Britain.
Led by evidence, we are dedicated to tackling gambling harms as a public health issue. We deliver this by partnering with other charities, as well as the public sector, to provide targeted, innovative, and effective services that help meet our vision of creating a society free from gambling harm.
About us
Our research
Our research supports a public health approach to preventing and reducing gambling harms. We work with a range of organisations to increase knowledge and understanding of gambling harms, and to support work to prevent and reduce them.
Our research and evaluations focus on understanding the scale of gambling harms, how those harms affect different communities, and what works to prevent and reduce those harms.
Our research
Behavioural change campaigns
Our behaviour change campaign portfolio has evolved significantly over the last five years. The portfolio was originally split between two campaign strategies:
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Prevention campaigns – designed to encourage the moderation of betting behaviour to prevent further gambling harms being experienced
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Treatments campaigns – designed to signpost to the National Gambling Support Network
In 2023 we shifted our strategic approach to focus on one flagship campaign, the tackling stigma campaign. This campaign aims to reduce the stigma associated with gambling harms by:
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challenging societal perceptions of people experiencing gambling harms
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normalising help-seeking behaviour and driving action
Charitable campaigning
There were several positive actions taken within the UK Government Gambling White Paper “High stakes: gambling reform for the digital age”. We welcomed large parts of the White Paper, such as the statutory levy on gambling operators to fund research, prevention and treatment.
However, we believe the Gambling White Paper has missed an opportunity to do more on the regulation of advertising and sponsorship, particularly for children and young people. We have long been concerned that exposure to gambling has become part of everyday life and positioned as ‘harmless fun’ through marketing.
We’ve identified three key priority measures for the UK Government to take related to gambling marketing:
- a pre-watershed ban on all gambling advertising
- all gambling marketing to include independent evidence-led health warnings with effective signposting to support
- a ban on gambling marketing at sports events – including removal of sponsorships from sports, clothing, merchandise and the wider stadium
Self-help tools
We develop and fund self-help tools to help people who gamble, and people affected by other’s gambling, make informed decisions. Our tools help people understand and recognise whether they’re experiencing gambling harms and to what extent, and direct them to the right information, help and support for their unique situations.
Self-help tools
How we are governed
Our people, trustees and committees come from a wide range of backgrounds in public health, the NHS and charities. The work they do focuses on keeping people safe from gambling harms.
How we are governed
Branding and logos
Find out how to download our logo for advertising and the regulations set out by the Gambling Commission and the Betting and Gaming Council.
Branding and logos
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