Publication library

This annual report by YouGov and GambleAware explores the usage of and reported demand for, advice, support and treatment amongst those who gamble and those affected by another's gambling in Great Britain, based on a survey of around18,000 adults taken in November 2024.

This research examines how celebrity ambassadors used to promote gambling influence children and young people (aged 11–17).  

This synthesis report examines how CYP experience, interpret, and are affected by gambling-related influencer content in digital spaces.

This report summarises the insights and findings from a survey into children and young people’s (CYP’s) engagement with gambling-related influencer content.

This project was a Randomised Controlled Trial (RCT) that tested the impact of different safer gambling advertising videos on gambling behaviours. The aim was to produce evidence to inform guidance on the design of effective safer gambling advertising videos and to establish which outcomes to use when measuring their impact.

This report updates the year-one evaluation of the Community Resilience Fund (CRF) programme, presenting emerging findings and outlining key implications and recommendations for GambleAware and funded organisations as they approach the final year of delivery. 

GambleAware’s policy report outlines why the National Lottery has a critical role in preventing and reducing gambling harm over the next decade. It outlines specific policy recommendations to reduce gambling harms and presents the evidence in support of them.

This report explores how people who experience gambling harms are affected by stigma and discrimination. Drawing on new survey data, the study examines public attitudes, internalised stigma, and how stigma impacts different demographic groups. It also looks at how stigma may shape access to treatment and support services, and its links with health and wellbeing.

People affected by gambling harms often face stigma and discrimination, which can increase their psychological distress and discourage them from seeking help. This research programme explored how stigma affects people experiencing gambling harms, identified groups most impacted, and developed recommendations to reduce stigma and its harmful effects.

This report presents a critical discourse analysis examining how people who experience gambling harms are portrayed in contemporary British media, politics, and public discourse.