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An Integrated Approach To Safer Gambling

Author: Revealing Reality Published: March 2021
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Summary

Revealing Reality's report outlines how gambling operators can make safer gambling a key part of customers' experience. It shows ways to improve safety messages and tools based on work with five operators.

Topics covered

  • how to make safer gambling part of the whole gambling experience
  • ways to talk to customers about safer gambling
  • how to check if new safety ideas work well

Key findings

Gambling companies can use their marketing skills to increase safer gambling efforts by:
  • putting safety messages in more places, like emails and game screens, helps reach more people
  • using friendly language that fits the company's usual style makes customers more likely to engage with safety tools
  • testing new ideas with customers leads to better results

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