Skip content?

Can behavioural insights be used to reduce risky play in online environments?

Author: Behavioural Insights Team Published: October 2018
Download PDF

Summary

This report by the Behavioural Insights Team, commissioned by GambleAware, explores how behavioural science can be applied to reduce risky gambling behaviours in online environments.

Topics covered

  • identification of risky gambling behaviours
  • existing responsible gambling tools and interventions
  • application of behavioural insights to online gambling
  • recommendations for reducing risky play

Key findings

Reducing friction in accessing responsible gambling tools significantly increased uptake. Data analysis revealed high-risk indicators like large, variable stakes and frequent deposits.
The online environment may encourage detachment from spending real money. Targeted interventions when players are not in a "hot state" of arousal show promise for promoting safer play.

Related content

Publication library
Our research
Is this page useful?

However you’re feeling right now, we’re here to help.

The National Gambling Support Network helps people struggling with gambling, and people who are worried about someone else’s gambling.

Call or chat online to an advisor, and speak one-to-one for confidential advice, information and support.

Delivered by GamCare

24 hours a day • 7 days a week • UK only

Find support in your area Call 0808 8020 133