Skip content?

Gambling Marketing from 2014 to 2018: a Literature Review

Author: P. Newall, C. Moodie, G. Reith, M. Stead, N. Critchlow, A. Morgan & F. Dobbie Published: March 2019
Download PDF

Summary

This literature review by the University of Warwick, commissioned by GambleAware examines research on gambling marketing from 2014 to 2018, focusing on content, frequency, perceptions and behavioural effects.

Topics covered

  • content and frequency of gambling marketing
  • consumer perceptions of gambling marketing
  • effects of gambling marketing on behaviour

Key findings

Gambling marketing is prevalent, especially in sports, and vulnerable groups appear particularly influenced by marketing content.
Emerging evidence suggests exposure to gambling ads is associated with riskier gambling, though more research is needed on behavioural impacts. Overall, the findings raise concerns about gambling marketing practices and their effects.

Related content

Publication library
Our research
Is this page useful?

However you’re feeling right now, we’re here to help.

The National Gambling Support Network helps people struggling with gambling, and people who are worried about someone else’s gambling.

Call or chat online to an advisor, and speak one-to-one for confidential advice, information and support.

Delivered by GamCare

24 hours a day • 7 days a week • UK only

Find support in your area Call 0808 8020 133