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Gambling marketing in Great Britain: What needs to change and why?

Author: GambleAware Published: June 2024
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Summary

GambleAware's report shows why stronger regulation for gambling marketing and advertising are needed in Great Britain. It focuses on protecting children and reducing harm from increased advertising exposure.

Topics covered

  • how gambling marketing and advertising affect children and young people
  • if current regulations made by gambling companies are effective
  • what the public thinks about stricter gambling advertising regulations

Key findings

The current approach to regulating gambling marketing is failing to protect children and vulnerable people, with 96% of children and young people exposed to gambling adverts each month.
Many young people see gambling ads often, which makes gambling seem normal and can lead to harm.
Clearer health warnings on ads could help reduce harm.

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