Improving safer gambling messaging on operator adverts

Summary

GambleAware commissioned YouGov to explore improvements to safer gambling messaging on gambling operator advertising.

Topics covered

Key findings

The research found several messages performed better than "Take Time To Think", and adding a short message like "Advice. Tools. Support." next to the GambleAware logo increased likelihood of searching for help.

Overall, findings suggest a need for clearer guidelines on safer gambling messaging tailored to different media channels.

Is this page useful?

However you’re feeling right now, we’re here to help.

The National Gambling Support Network helps people struggling with gambling, and people who are worried about someone else’s gambling.

Call or chat online to an advisor, and speak one-to-one for confidential advice, information and support.

Delivered by GamCare.

Available 24/7 • Great Britain only

Find support in your area Call 0808 8020 133

Improving safer gambling messaging on operator adverts – Full report

Improving safer gambling messaging on operator adverts – Full report