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Live-odds in-sports betting advertising and time limited special offers

Author: S. Gainsbury & A. Blaszczynski Published: July 2017
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Summary

This rapid scoping report by researchers from the University of Sydney examines live-odds in sports betting advertising and time-limited special offers in gambling.

Topics covered

  • impacts of live-odds promotions during sports broadcasts
  • types and effects of time-limited gambling offers and promotions
  • policy approaches to regulating gambling advertising and promotions

Key findings

The report found live-odds promotions and time-limited offers can encourage impulsive betting, especially amongst problem gamblers. There are concerns these practices normalise gambling and expose vulnerable groups.
More research is needed on the impacts of different types of gambling promotions to inform evidence-based policies and consumer protections.

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