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Patterns of play: analysis of data from machines in bookmakers

Author: H. Wardle, E.Ireland, S. Sharman, D. Excell & D. Gonzalez-Ordonez Published: June 2015
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Summary

This report by NatCen Social Research analyses transactional data from gambling machines in British bookmakers from September 2013 to June 2014.

Topics covered

  • number and distribution of bets placed
  • stake sizes and expenditure patterns
  • use of maximum £100 stakes

Key findings

The report found there were clear regional differences, with London standing out for higher stakes and losses. Evening play after 8pm also showed distinct patterns of higher stakes and preference for certain games.
The data provides a baseline to track changes in machine gambling behaviour and highlights areas for further research.

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