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Remote Gambling Research: Interim Report on Phase 2

Author: PricewaterhouseCoopers LLP Published: August 2017
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Summary

This interim report by PwC explores using behavioural analytics on remote gambling data to identify markers of harmful gambling and develop harm minimisation approaches.

Topics covered

  • analysis of demographic and behavioural markers of problem gambling
  • customer segmentation and risk scoring approaches
  • development of daily triggers to detect harmful gambling patterns

Key findings

The report found problem gamblers can be identified through their online behaviour, with markers being important indicators, like:
  • higher bet values 
  • volumes and deposit frequencies
A combination of demographic data, behavioural analytics and daily triggers allows detection at different stages of the customer lifecycle.

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