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Women's prevention campaign burst 1 - Evaluation

Author: GambleAware (Dan Riley; Research lead for advertising and brand) Published: June 2022
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Summary

This report evaluates a campaign by GambleAware to promote the National Gambling Treatment Service (currently known as National Gambling Support Service). It looks at how well the campaign reached people and encouraged them to seek help.

Topics covered

  • campaign rationale and background
  • campaign execution and media strategy
  • evaluation approach and key findings

Key findings

The campaign effectively reached women who gamble online. It increased awareness of warning signs for harmful gambling and motivated many to take action.
The campaign also drove significant traffic to the GambleAware website, showing a clear demand for gambling support amongst women.

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