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World Cup Bet Regret campaign evaluation

Author: GambleAware Published: May 2023
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Summary

GambleAware's evaluation of their World Cup Bet Regret prevention campaign, which ran from November to December 2022. The report outlines the campaign's approach, execution, and impact.

Topics covered

  • overview and execution of GambleAware's Bet Regret World Cup prevention campaign
  • evaluation approach and methodology
  • key findings and campaign impact
  • next steps and future considerations

Key findings

The Bet Regret World Cup prevention campaign reached a wide audience through various channels, with strong recognition amongst the target group. The ads led to:
  • increased website visits
  • use of gambling management tools
  • improved attitudes towards responsible gambling 
Overall, the campaign showed significant impact in raising awareness and promoting safer gambling practices."

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