London, 28^th February 2022: GambleAware has published an Invitation to Tender (ITT) for the evaluation of its Safer Gambling Campaigns. The charity is seeking to commission a holistic campaign evaluation to provide an evidence-based assessment of the outcomes from GambleAware’s prevention campaigns, which currently include:

1. Men’s Gambling Harm Prevention campaign: A campaign aimed at men aged 18–34, encouraging regular male online sports bettors to avoid Bet Regret, and more recently to tap out of their betting app and take a moment to think before placing a risky or impulsive bet [1].
2. Women’s Gambling Harm Prevention campaign: A new campaign aimed at women aged 25–50, encouraging those who gamble online to spot the signs of gambling harms such as “losing track of the world around you”[2]. 

The overall outcome of this piece of work is to contribute to more effective prevention campaigns and, in turn, prevent those who gamble from experiencing gambling harm.

Click here to download the ITT. 

To acknowledge receipt of this ITT by 5pm on 4^th March 2022, or for any clarification, please email Dan Riley, Research Lead, at: research@gambleaware.org

[1] See the GambleAware website for more information and for details on the creative execution

Safer Gambling Bet Regret Campaign

[2] Advice to reduce the risk of gambling harms