The Patterns of Play study was commissioned by GambleAware and carried out by researchers from NatCen and Professor David Forrest and Professor Ian McHale (University of Liverpool). Data from 139,152 online gambling accounts was provided by seven major operators between July 2018 and June 2019.

The data reveals that participation and spend on gaming products such as slot, casino and bingo games are disproportionately concentrated in the most deprived areas of Great Britain.

Commenting on the findings, Zoë Osmond, CEO, GambleAware said:

“This research adds to the growing body of evidence showing that harms from gambling are falling disproportionately on the most deprived communities. The current cost of living crisis along with the economic fallout of the pandemic can only exacerbate this further – which underscores the need for concerted system-wide action to prevent gambling harms.

“We welcome the findings and recommendations for future public health campaigns, as we work to break down the barriers that those suffering from gambling harm face when accessing treatment and support.”

Further reading: NatCen press release , Patterns of Play main report , Additional reports