This report by Sally Gainsbury and Alex Blaszczynski, commissioned by GambleAware, examines the potential impact of immediate calls to action in gambling advertisements. It reviews relevant research and theory to assess how such calls may influence consumer behaviour.

This thesis by Juemin Xu examines cognitive biases in gambling, focusing on the hot hand effect and gambler's fallacy.

This report by researchers from Bangor University examines eye movements of gamblers playing electronic gambling machines (EGMs) in UK betting shops.

This report by the University of Sterling, commissioned by GambleAware, analyses the content, frequency and nature of gambling marketing and advertising in the UK.

This report from the Universities of Liverpool and Salford analyses the impact of new regulations that required players to register an account or obtain staff authorisation to stake over £50 on fixed-odds betting terminals (FOBTs) in UK bookmakers.

NatCen Social Research conducted a follow-up study of loyalty card customers for bookmakers, examining changes in gambling behaviour over time.

This report by Featurespace analyses gaming machine data to examine structural characteristics of gambling products, player behaviour patterns, and potential markers of problem gambling in Great Britain.

This report by Responsible Gambling Trust examines structural characteristics of gambling products and their potential impacts on problem gambling and harm minimisation strategies in Great Britain.

British Older Adult Gambling Behaviour: Evaluating Psychological and Physical Health as Predictive Risk for Problem Gambling

This report by Ipsos MORI examines problem gambling in licensed bingo premises in Great Britain. It was conducted by Ipsos MORI for the Responsible Gambling Trust, using surveys of regular bingo club patrons.